The Best Heroes Are Often

Hidden In Plain Sight

Join a community where courage and faith aren't just words—they're a way of life. Wear the story. Honor the legacy. Live with purpose

Join a community where courage and faith aren't just words—they're a way of life. Wear the story. Honor the legacy. Live with purpose

American Sniper: The Film That Moved A Nation

Directed by Clint Eastwood and starring Bradley Cooper, American Sniper became the highest-grossing war film of all time. Experience the story that honored Chris Kyle's legacy and inspired millions.

WEAR THE STORY

CHOOSE YOUR MISSION

Chris Kyle: The Legend Behind The Legacy

From a small cattle ranch in Texas to becoming the most lethal sniper in U.S. military history, Chris Kyle's story is one of precision, purpose, and unwavering faith. A devoted husband, father, and servant—Chris lived to protect others with courage that continues to inspire.

DEADEYE DIVISION

Join The Deadeye Division

The Deadeye Division isn't just a shirt club—it's your front-row seat to the American Sniper community. Members receive exclusive, limited-edition designs you won't find anywhere else, delivered to your door before they're available to the public.

Here's what makes membership different:

  • Exclusive Monthly Tees – New designs that tell stories of courage and faith
  • Early Access – Get your shirt before it hits the website
  • Members-Only Pricing – Save $10+ per month on premium gear
  • Bonus Welcome Gift – 6-pack of exclusive stickers + free shipping on your first month

First Month: Just $14.99 (regularly $29.99)
Every Month After: $24.99 + free shipping (save $10/month)

Like Chris Kyle's precision on every mission, we take careful aim at creating gear worth wearing. Join the division and become part of something bigger.

THIS ISN'T MERCH.

It's Mission.

Every purchase gives back to the Taya and Chris Kyle Foundation (TACK-F). helping military and first-responder couples build strength where it matters most-at home

Hear The Kyle Family Story

Colton and Taya Kyle share powerful testimonies of courage, faith, and family—bringing Chris's legacy to life through authentic storytelling that inspires audiences nationwide.